Blog tip #6: never underestimate your audience…

They may be smarter than you!

A few years ago I remember reading a list of twelve characteristics of knowledge. The one that stands out most distinctly in my memory is that when you share it or give it away, it multiplies. If there is a risk in getting close to the audience, there is also a positive advantage in terms of what a knowledgeable audience can tell that you didn’t already know.

After 18 months of writing Slugger it seemed obvious to me that I had learned an immense amount about Northern Ireland, 1 simply by writing about it on a daily basis, but 2 from a knowledgeable audience. This kind of knowledge share is almost impossible to replicate in ordinary life.

Previously: Quick, Light, Consistent…The first Irish Blogger Conference is at the Digital Hub in Dublin on Saturday 7th October, admission €15. Open to all: bloggers, and blog curious politicos and journalists a like. If you want to come along, register here.

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty