Speaking right: What an Taoiseach should say in Washington
In a former life I was, for my sins, a speech writer and video producer for three successive Managing Directors of Guinness, later to become Diageo. The job was to promote the brand, to burnish the image of the gentlemen in question, to thank a lot of people, and to have something to say of relevance to the intended audience. In other words, to connect with the audience. Not to hector, lecture, demean, mislead, or miss-sell what the company was …