After the Telegraph’s revenge on ‘Oborne’s political class…’, what of news’ next frontier?

Ouch! I’m going to file this one under, don’t mess with the corporate politicos. And refer people back to my longer piece on Oborne’s resignation (if you haven’t read it yet, I would recommend it)…

The other piece I recommend on the subject of a perceived increase of bought and paid for media is this from Scott Eldridge on The Conversation…

You only need to look to the news earlier this year, that The New York Times was adding to its in-house design staff to create native advertising and content, for a similar story of the blurring of distinctions between what is journalism and what is advertising.

As with Tuesday’s expose from Oborne, that the New York Times would consider such a move was met with surprise. With both the Telegraph and the New York Times, the idea that such legacy media brands would consider crossing this sacred line leads to a great deal of uneasiness over the extent to which newspapers would accede to advertiser demands, and questions over what audiences and readers can trust from these brands.

Which returns us to the worrying thought that we might only be hearing about these instances of corporate pressure and editorial influence because they are happening at legacy institutions in traditional news environments.

For as much as we can suggest that what Peter Oborne wrote in his resignation letter might be commonplace, we also only know of the instances he describes. Contrasting the minimal space for critical stories in the inside pages of the Telegraph with front-page splashes and major investigations in competing newspapers is tangible. It can be measured in ink and inches.

Hell may have no greater fury than a broadsheet spurned, but the new generation news websites is using a different formula to bind together it’s political and commercial interests… Interesting that China seems to play such a part both in the Oborne story and now the “outed” politicos.

  • T.E.Lawrence

    Newspapers and its Editors are always going to be vunerable to the Corporate Advertising Machines (which gobbles up everything in its path). I note your point “What of News” – “Next Frontier”. The machine is already ploughing through them playing fields and governments. Cash is King !

  • chrisjones2

    I googled Cathay Pacific today looking at flights and saw an article in the Daily Telegraph. I assumed it was from a travel Section but the gushing tone was even too much for that so I tracked back. It was an advertorial under the Telegraph banner. If you click direct in, how do you tell? YOu cant – and that is the intention

    Yet another reason why the dead tree press is following the material its printed on into oblivion