Austerity? What austerity? The MTV EMA goodie bag, I mean goodie suitcase

It’s good to see that as debt and austerity envelopes the European Union, the presents thrust upon the artists and ‘VIPs’ attending the MTV European Music Awards in Belfast this weekend are reflecting the pressures felt by those who listen to their music …

I hope they’ve all booked an extra piece of hold luggage on their return flights, otherwise Ryanair are going to fleece them for an extra suitcase!

MTV today revealed the contents of the 2011 MTV EMA Goodie Bag, which includes a variety of the newest and hottest fashion necessities, cool technology, and exclusive items from some of the world’s top designers and brands. Each of the 2011 MTV EMA presenters, nominees, and performers, including this year’s host Selena Gomez, will receive this amazing array of must-have items for the stylish star-about-town.

Featured in the 2011 MTV EMA official gift bag will be the new Swatch Touch 2011, a colourful new collection of trend-setting timekeepers with big-screen LCD dials and a touch-sensitive zone in place of pushbuttons. On the style front, Swatch Touch 2011 brings streetwise fashion to the wrist, showing inspiration from urban rhythms and electric sounds, boarders up on snow and surf, riders taking life to extremes.

Also included in the bag will be a limited edition Replay package containing a shirt and bandana from the Capsule Collection [insert more info about this and the backstage boutique]. [someone forgot to complete the press release before sending it out. oops.]

MTV EMA European Music Awards goodie bag/suitcase

The “2011 MTV EMA” official gift bag will also include:

  • Rimowa suitcase
  • Butter London nail varnish
  • Complimentary stay at 45 Park Lane, London (part of The Dorchester Collection)
  • Bushmills Irish Whiskey
  • South Park figurines by Kidrobot
  • Fatman MKII iTube Amplifier and Speakers
  • Sonos wireless multi-room music system
  • Xbox 360 console with Kinect sensor and games
  • Jamaica Blue Mountain Coffee from Sea Island Coffee
  • WOWee Speakers
  • Evita Peroni fashion accessories for women
  • Remington hair and personal care appliances
  • Assorted items from Gadi 21 Minerals Dead Sea Body and Skin Care line
  • Percey & Reed Haircare gift set
  • He-Shi Tanning products
  • Goody Spin Pin
  • Nando’s PERi PERi gift basket
  • My First Twook, a book by Gary Go
  • M.A.C make-up boxes
  • MiPow Power Tubes
  • Charlotte Sparre pure silk scarves
  • KEVIN.MURPHY haircare products
  • Moroccanoil limited edition gift bag that includes products and a bathrobe
  • £500 voucher redeemable at
  • ACS Pro Series custom-moulded earplugs
  • Limited edition signed artwork by Tyler Shields
  • Ines de Castilho Paris skin and body jewelry
  • Stella and Dot boutique style jewelry
  • SpongeBob SquarePants T-shirts
  • Spongebob SquarePants Moshi Moshi peripheral phone handsets
  • Rituals Home and Body Care
  • Doctor Duve Medical Anti-Aging skin care
  • White Lounge teeth whitening voucher
  • Michal Negrin vintage-inspired jewelry
  • Babette Wasserman and Candy Barrel jewelry and cufflinks
  • Deamond mobile phone cases and accessories
  • Nialaya jewelry
  • Kangol headwear

In addition to the custom-designed Goodie Bag, performers, nominees, and presenters will enjoy the 2011 MTV EMA Backstage Spa courtesy of Nonoblur, Eucerine, Decelor, Butter London Nails, and Batiste.


Alan Meban. Normally to be found blogging over at Alan in Belfast where you’ll find an irregular set of postings, weaving an intricate pattern around a diverse set of subjects. Comment on cinema, books, technology and the occasional rant about life. On Slugger, the posts will mainly be about political events and processes. Tweets as @alaninbelfast.