Alliance have avoided producing a traditional Political Election Broadcast and instead created something novel and modern. No voxpops. No politicians walking towards the camera struggling to remember their lines. No perfect families sitting in showhouse sets.
It would be interesting to see the viewing figures for PEBs. Do people stick with them, or do they reach for the remote and channel-surf as they might do during the normal interstitials?
It’s a shame that given the effort and thought that went into this PEB, Alliance didn’t let it go viral online more than a week ago in the lead up to tonight’s TV broadcast.