Alliance PEB preview

Alliance have avoided producing a traditional Political Election Broadcast and instead created something novel and modern. No voxpops. No politicians walking towards the camera struggling to remember their lines. No perfect families sitting in showhouse sets.

It would be interesting to see the viewing figures for PEBs. Do people stick with them, or do they reach for the remote and channel-surf as they might do during the normal interstitials?

It’s a shame that given the effort and thought that went into this PEB, Alliance didn’t let it go viral online more than a week ago in the lead up to tonight’s TV broadcast.

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  • I tend to watch PEBs once usually on the Internet…because Im an anorak.
    Do people reach for remotes? Almost certainly. In the olden days this would have been pointless as channels were obliged to show PEBs at the same time.
    This Aliance one is good Will it covince a single voter? No.
    Naomi Long is the Alliance Partys most prized asset. David Ford….the least prized asset. Best to go with Naomis voice and a neat little device to keep people interested. “I know that voice”
    Was Naomi Longs success due to a PEB?
    No.
    Last years was awful. One candidate was downright scary and aggressive.

  • granni trixie

    I think that you know you exaggerate about DF “being the least prized asset”. First of all members have great respect for him and secondly many outside the party respect the fact that he has shown himself to be a capable MInister as well as party leader. Also, more than many MLAs he can anslyse problems and articulate a vision,giving people reasons to vote Allianace.

    As regards the PEB, I was really pleased when I saw a draft of it a few weeks ago. Thought its novelty value and sublimal message of Naomis voiceover are effective.
    Congrats to the EB firm who came up with the technical ideas. Are PEBs effctive in influencing voters – who knows. However I do think that posters, flyers,media publicity together have some influence. It would be a brave (or stupid) party that did not give putting message over by these means their best shot.

  • iluvni

    Do Alliance want to see the end of the Roman Catholic schools sector?

  • Linda R McKee

    this is an excellent PEB .. pity it is not part of a total rebranding – posters and image. So no it will not influence how I vote but I will watch this space .. to see who follows suit.

  • Granni Trixie…..your loyalty does you credit. 🙂

  • the future’s bright, the future’s orange

    never voted for alliance before that PEB did actually make me think. Very original and they got their point across very effectively. However, I think they could have had a few video clips at the end just to get some faces across. Apart from Naomi, Ford and Lo I ain’t too sure who else there is.

    Outstanding PEB. Should be worth a fair few votes. In addition, the fact that Long got elected at a MP shows what can happen…

  • Comrade Stalin

    Do Alliance want to see the end of the Roman Catholic schools sector?

    Why not ? There is no other publicly funded religious schools system anywhere in these islands.

  • It is a very good party election broadcast and it just might affect the way a few people vote.

    “If you always do what you’ve always done you’ll always get what you always got.”

    What a fabulous soundbite. If I was advising the Alliance, I would tell them to repeat it in a few billboards and posters.

  • lamhdearg

    Funny sight on the holywood road someone has put a circus poster on the same lamp-post as an Alliance one, and they have merged into one. where mooch when you want him.

  • Zig70

    That Naomi can talk, does the woman not need to breath? Typical Alliance, shared future by ignoring your irish culture? Just keep quiet and suffer the status quo? Everything articulated was a wish list, no actual plan or vision. What does this shared future actually consist off? Means different things to different people, Methody playing in the MacCrory cup? The problem with Alliance is they are too small to change anything and need to suck up to the bigger sectarian parties they allegedly condemn. Big talk at elections, but don’t directly attack, grow some nuts.

  • DC

    The problem with Alliance is they are too small to change anything and need to suck up to the bigger sectarian parties they allegedly condemn. Big talk at elections, but don’t directly attack, grow some nuts.

    Hear, hear. I’m with you on that.

    A lovely broadcast all the same. Should be a good election for Alliance, the UUP seem to have collapsed and lost a lot of meaning after that botched UCUNF link up. Epic fail.

  • socaire

    Nahh!! Smacks too much of normality and that’s the last thing we want. Are you with me guys?

  • iluvni

    Do Alliance want to see the end of the Roman Catholic schools sector?

    Why not ? There is no other publicly funded religious schools system anywhere in these islands.

    I quite agree.
    In all their talk about the costs of division though, the billions wasted etc, APNI run a mile from that hot potato.

  • Damian O’Loan

    Nice PEB indeed.

    Nice voiceover too, but the message is that the party leader is better neither heard nor seen. When will they be done with it and replace him?

    A “shared, prosperous future” sounds nice too. Pity they gave up on their raison d’être when their bluff was called on the justice ministry deal.

    Populism is too harsh a word for a party that has shown more vision than most, but that’s definitely the direction they’re now headed in. If you always do… may be true, but if you don’t stand for something…

  • socaire

    I agree too. Do away with the church schools and replace them all with state schools ……………… as long as it’s not British State schools.

  • otto

    APNI favour integrated education which incorporates the catholic ethos so they’re for integrating the two education “sectors”. They also favour an Irish Language Act and North-South co-operation. In North Down it was Alliance who secured council funding for our GAA facilities at Holywood.

    To what extent do Alliance require anyone to forgo any aspect of their culture?

  • socaire

    I don’t see any Irish language on their election bumph.

  • otto

    Alliance’s “raison d’etre” is not the aviodance of power Damian. Do you have an example of a decision David Ford has made as Justice Minister which ws counter to an ambition for an integrated and shared society. You can’t even say their election countered a preference for cross-community co-operation over what Ford called “Mr D’Hondt’s lucky dip”.

  • otto

    Fair point Socaire.

  • socaire

    If this was a normal democracy the NIO’s front party would be hunkering at the back of the opposition benches – not strutting around like ministers.

  • socaire

    Thanks otto. But you don’t really want to shoot yourselves in the foot, do you?

  • granni trixie

    Sacaire: “Opposition” can surely be productive as a tactic but if other opportunitis open up as in the case of NI, anyone would be remiss not to make the most of? Dont you agree?

  • otto

    Alliance don’t pretend this is a normal democracy Socaire. But at least thay neither ignore the split in our society or look to play on it for personal gain.

    The “NIO front” party? If we have dodgy secretive backing how come we’re so skint? You’re not that knob Brian Feeney are you?

  • socaire

    Sure,. who want’s to be hindered with principles?

  • IJP

    FJH

    Much through your posts are entertaining, in this case you could not possibly be more wrong (and Granni is actually not only loyal but accurate).

    I’ve been on the doorsteps in six constituencies and it is clear that David Ford is the Alliance Party’s most prized asset. Of all the people who have told me they are voting Alliance for the first time this time around, “David Ford talking sense” is the specific reason given the vast majority of the time.

  • Damian O’Loan

    CS,

    Care to address anything to me and what I said?

    Otto,

    The raison d’être was a shared society. The framework for that was to be the shared future strategy. The CSI shambles was the APNI bluff being called. But did Ford stick to his party’s founding principles, or was a year in the Executive its price?

    I still have time for this party, they’d be my transfer of choice. But not until that betrayal is reversed – and that won’t happen under Ford.

  • iluvni

    God sakes, IJP, youll have to do better than that to make amends

  • Rory Carr

    It is a beautiful little film. It made me feel sooo happy.

    The only drawback was that having finally, after more than fifty years at the coal-face (so to speak), given up smoking (31 days today !), I was unable to fully appreciate this delightful piece of eye and ear confectionery as it was meant to be enjoyed – while toking on a very large spliff.

    Now that religion and heaven and all that has fallen somewhat out of favour I suppose there is a vacuum to be filled and the Alliance have decided that they have the necessary placebic qualities for the role. On this evidence it is hard to contradict that notion.

  • roadnottaken

    I enjoyed the PEB, much better than the others.. but there are obvious flaws such as the lack of recognisable faces. Someone mentioned a wider rebranding..an opportunity missed.

    I’m definately giving serious consideration to Alliance as one of my higher preferences.

    But.. Alliance need to bite the bloody bullet if they actually want to make any real electoral damage to the main parties. If they believe in an Irish Language Act.. then say so. If they believe in status and funding for Ulster Scots… then say so. If they believe in a fully integrated education system.. then just say so! Too much guff about shared futures to most people is just crap read off a civil servants report that cost thousands of £ to draw up over a ridiculous length of time.
    Alliance does not offer any real change. Simply becuase they don;t seem to believe it themselves.
    Present poliices. Be truly radical in respect of a “shared future”, and maybe they will get somewhere…

  • Comrade Stalin

    Care to address anything to me and what I said?

    There’s nothing to respond to. You just repeated the same tired old ad hominem observations and the usual boring and derivative SDLP cliches. Give me something to address and I’ll happily take you up on it.

    I still have time for this party, they’d be my transfer of choice. But not until that betrayal is reversed – and that won’t happen under Ford.

    This sudden concern for CSI is very interesting. When the SDLP were a major executive party they made zero – repeat zero – progress on it. And now you’re saying it’s a deal breaker for you to consider transferring to Alliance ? Sounds an awful lot like bullshit to me.

    The idea that you seem to have that this is some sort of solo run by Ford is nonsensical. I was at the meeting of party council where delegates unanimously endorsed the leadership strategy to take the justice ministry if it was offered. CSI is part of the picture; using the ministry to build consensus and lead by example is the bigger aspect here.

    And does anyone really believe that barrister Alban Maginness would have been the right person to confront the NI legal profession and their extortionate legal aid fees ?

  • Comrade Stalin

    Sure,. who want’s to be hindered with principles?

    There’s a lot of high talk about principle.

    The only reason why progress has happened on anything over the past 10-15 years, especially in the past five years, is because people have set those principles aside. If people had stuck to principles, such as “no SF/IRA in government” or “not one ounce, not one bullet” we would be in deadlock or, worse, in an ever-increasing spiral of violence.

    It’s all very noble being principled and never getting the chance to put any of those principles into action. But I prefer to peruse a pragmatic approach.

  • IJP,
    Ah Granni knows what Im like.
    On the doorsteps in SIX constituencies for the Alliance Party???? But your profile on the North Down Council website is still saying “Conservative/Unionist”. They just cant keep up.
    So…..about loyalty….some people are so loyal to the Alliance Party that they want to do it more than once. Im not sure if youve officially re-joined yet…..but for Gods sake just do it….the suspense is killing me. 😉

  • Dewi

    First reaction was you need faces on a PEB. But I don’t know if that’s true. Indeed I don’t know what makes an effective PEB to be honest. Any academic stuff about?

  • Driftwood

    Alliance didn’t make clear their opinion on the age of the Earth.
    The DUP official policy is a Thursday afternoon, 6006 years ago, around teatime if I’m not mistaken, someone of their policy stalwarts can correct me?
    These things are important, and none of Alliance or the UUP or SDLP are counteracting the DUP claims.
    So, the people of Northern Ireland are agreed!!!. That the Earth is 6006 years old, Archbishop Ussher said so.
    I hope Naomi repeats this at Westminster.

  • Damian O’Loan

    CS,

    When was the last time you saw an election broadcast with no party leader? It is remarkable whether you care to admit it or not.

    It’s not an ad hominem attack to say that Ford is responsible for a decision which placed a position on the Executive above the shared future agenda. Where was the vote to address the CSI publication?

    If APNI felt it was a serious document, they would support it. They don’t – but they won’t keep their word about the ministry.

    If a position on the Executive has become an acceptable price for accepting no shared future agenda as you say, then just admit it was a bluff successfully called.

    Less importantly, I’m not the SDLP, I’m nobody but myself. I’ve criticised and praised every single party standing. You’ll have to try harder to direct attention away from the sheer hypocrisy that is the APNI claim to be serious about a “shared, prosperous future.

  • Zachariah Tiffins Foot

    Driftwood,

    What’s this thing with you and religion? You’re getting to be like that Christy character banging the one drum on all threads.

  • lamhdearg

    Driftwood. if you are trying to wean people of the dup, you could pick a better line that to keep ranting that there is, no god and the dup believe in god,in every comment you post, quite a lot of people in ulster choose to believe in a god of sorts. To the rest of ya’s sorry for going off thread.

  • “Typical Alliance, shared future by ignoring your irish culture?”

    You’ll have to try harder to direct attention away from the sheer hypocrisy that is the APNI claim to be serious about a “shared, prosperous future.

    I have noticed that SDLP politicians, including Mr. O’Loan above, are using the term “shared future,” more and more. What does this mean in practice?

    People poke fun at the SDLP when they call it the “Schoolteachers, Doctors and Lawyers Party,” but there is a serious side to this. Most of them support academic selection. The SDLP chose to be left of centre. Fair enough, that is what it “says on the tin” but they do not politically represent the majority of their supporters. So why do these people continue to support them?

    It is because the shared future has not yet kicked in. These people can not trust the Unionist parties to represent them politically.

    The SDLP can talk all they want about a shared future but it sounds utterly ridiculous in the mouths of their politicians when you consider that they need communalism to continue in order for their party to survive.

  • Langdale

    Yes, the Alliance Party is the party of change, of a brighter future, a shared society and a vibrant economy. And this is exactly the sort of PEB that would fit nicely into the schedules of BabyTV—with lots of nice colour and graphics.

    1) Alliance voted for the SF/DUP budget—which has been mauled by most economists and financial experts.

    2) Alliance helped to prop up SF/DUP at the time of the Hillsborough Agreement in exchange for a nice job for Ford. They didn’t even make an agreed CSI strategy part of the deal. They abandoned their claim to be the voice of the opposition. They are now part of the very division they say they oppose—propping up one side of a divided Executive.

    3) What we have isn’t power-sharing. It’s carve-up: and they endorse it from the inside.

    4) Not one sentence in the PEB actually deals with the specific legislation they would champion to produce the change they talk about.

    5) They could have trotted out this PEB at any time in the past 40 years, for there is nothing new in it.

    6) It’s the usual patronising guff from the usual patronising party.

    But the fact that the Alliance Party is described as a moderate, liberal, progressive party in some quarters gives you an idea of how crap party politics is here.

    LP

  • cynic49

    Regarding the Alliance Broadcast my feeling is that if I want to watch a kiddies cartoon with loads of colour and apple pie commentary I will sit down with my nephews and watch chilrens TV. IJP on the doorsteps of SIX constituencies? Thats close to the number of parties he has been in.lol

  • cynic49

    That would be childrens TV!!!!!!!

  • Comrade Stalin

    When was the last time you saw an election broadcast with no party leader

    A few days ago when the DUP broadcast went out. Please try to keep up.

    It is remarkable whether you care to admit it or not.

    It’s certainly remarkable alright, but probably not in the way you think it is.

    It’s not an ad hominem attack to say that Ford is responsible for a decision which placed a position on the Executive above the shared future agenda.

    That accounts for one out of the four paragraphs of your 10:16PM contribution yesterday. The other three were ad hominem attacks, right out of the SDLP’s rather think and uninspiring playbook.

    My recommendation is that you need to get past the whole justice ministry thing. Of course, it’s your prerogative if you think the electorate will respond positively to your whining.

    Where was the vote to address the CSI publication?

    The CSI publication was discussed at the same time as the justice ministry matter. The party’s analysis was that progress, of a sort, had been obtained and that CSI was back on the agenda, and accordingly that there was no basis for the party to block the devolution of justice.

    If APNI felt it was a serious document, they would support it. They don’t – but they won’t keep their word about the ministry.

    Fairy tales.

    If a position on the Executive has become an acceptable price for accepting no shared future agenda as you say

    But I didn’t say. Please watch the party political broadcast again. Shared future is mentioned several times, so where do you get the idea that the party was “accepting no shared future agenda” ?

    then just admit it was a bluff successfully called.

    I don’t see it in those terms.

    Less importantly, I’m not the SDLP, I’m nobody but myself. I’ve criticised and praised every single party standing. You’ll have to try harder to direct attention away from the sheer hypocrisy that is the APNI claim to be serious about a “shared, prosperous future.

    If you’re going to make the case that Alliance stands in opposition to creating a shared future then let’s hear your evidence.

    This part is going to sound very arrogant, but I believe that having an Alliance justice minister is in itself a step towards advancing the shared future agenda. Finally we have a minister who doesn’t need to blow the usual sectarian dog whistle.

  • chrisbrowne28

    Strange to exclude Ford but I don’t think that will resonate with the average voter. What will resonate is that this is sharp, professional and it’s different.

    This is a very, very good PEB. Most impressive of all is Naomi Long’s ability to avoid speaking in the usual monotonous drone we get from some NI politicians.

    Despite what some think – there is a very good chance that this could influence some voters.

  • DC

    Nice voiceover too, but the message is that the party leader is better neither heard nor seen. When will they be done with it and replace him?

    Well actually the deputy leader can’ be seen either.

    About time you were carded Comrade Stalin.

  • I have just seen the SDLP PEB linked to Mick’s thread.

    That PEB does not involved the party leader either. Bearing in mind Mr. O’loan’s comments, people would be entitled to draw an inference that the SDLP considers Margaret Ritchie to be an electoral liability on the screen.

  • otto

    Langdale

    I like your claim that Alliance doesn’t have specific legislative proposals to flesh out their brand building PEB.

    Here they are, attached to the Alliance website, helpfully labelled “legislative programme for the 2011-2015 assembly term”. Enjoy;

    http://www.allianceparty.org/document/legislation/legislative-programme-for-2011-15-assembly-term

    I found a hastily jotted list of stuff the SDLP require to be included in any legislation they’ll deign to support but nothing with the same clarity or commitment as Alliance.

    Given that Alliance (and everyone else waiting for good government) have identified Stormont’s problem as a failure to get stuff enacted who do you think has the more effective, proactive and realistic approach?

    SDLP commitment on “shared future”

    http://www.sdlp.ie/images/files/SDLP%20Programme%20for%20Government%20April%202011.pdf

    “The SDLP will:

     Engage all sections of the community in a debate about what a shared future means.”

    Because after all this time running the DSD they still haven’t decided.

    “ Help the public and politicians recognise the huge structural and organisational change which lies ahead if we are to implement an effective good relations strategy”

    In other words – tell people how hard change is, rather than highlighting the potential benefits (including Deloitte’s identified £1 Bn per annum needlessly duplicated public expenditure) as the Alliance Party consistently does.

  • Barry the Blender

    The subtext to this PEB is that voters are simply too stupid to know what’s good for them. If they did they’d have been voting Alliance since 1970 and everyone in Northern Ireland would have lived happily ever after.

  • Comrade Stalin

    About time you were carded Comrade Stalin.

    I just noticed. The contribution of mine which was removed was pretty tame, and was itself in response to an ad hominem contribution which has been left in situ.

    I have noticed that a number of other people (including people I would otherwise disagree strongly with – Nevin for example) have been subjected to excessive “carding”.

    The only principled thing to do is withdraw, so I’m out of here.

  • socaire

    At least you weren’t called ‘feral’.

  • separatesix

    Socaire the reason Alliance don’t use the Irish language in their election leaflets is due to the fact that they are a non-divisive political party.