Or, as I think I heard it described on the fawning UTV report, his “special insight” on developing the local Northern Ireland economy, ahead of next month’s one-day US economic forum on NI. According to the BBC report
Mr Clinton said new jobs could be created through greater investment in renewable energy and rebranding the local fishing industry [as “organic”].
The second is hardly a unique selling point.
And I’m sure I’ve seen the first suggested somewhere else before…
But we, including Declan Kelly, know what happened to that, much vaunted, initiative.
His other suggestion was to market NI as a tourist destination…
Mr Clinton said the UK City of Culture title would have an “echo effect beyond the confines of Derry” and said it was a opportunity to brand not only the city but the whole country as a tourist destination.
He insisted local industries must prepare for an increase in visitors, many with “modest incomes”, who would want a “meaningful” souvenir of their trip.
No wonder only “three or four people waved hello”.