The phrase “every word scrutinised” and the sight of worm trails stretching out across the TV screen make me shiver. The West Wing boxset, a politics educational series that should have been co-produced by the Open University, long ago taught us the techniques of US pollsters.
But just because political parties can afford to wire subjects up to boxes and force them to record their second by second reactions to the witterings of three party leaders doesn’t mean to say that I appreciate ITV News doing the same and then devoting 20 minutes or more of an extended News at Ten to show me undecided voters’ worms.
It’s tedious. And as the graph shows, it was a real turn off for this sampled voter.
Alan Meban. Tweets as @alaninbelfast. Blogs about cinema and theatre over at Alan in Belfast. A freelancer who writes about and reports from civic, academic and political events, reviews cultural performances, chairs discussions, and live-tweets, streams and records lectures and conferences. He delivers social media training, coaching and consultancy, produces podcasts, is a member of Ofcom’s Advisory Committee for Northern Ireland, FactCheckNI board member, and is a member of the Corrymeela Community.