The Place of the JBR In Modern Ireland

It’s now many years since my father-in-law first made me aware of the place of the Jumbo Breakfast Roll in modern Ireland- south of the border. As one who travels the length and breadth of the country in his job, he has been availing of the JBR for a long time now, with the expanding waistline to prove it (isn’t it as well my wife doesn’t read this site…) Now, it appears academic research has identified the JBR as a truly iconic image of Celtic Tigerland. I don’t know whether to laugh or cry….