Not sure what is happening with the Sinn Fein election blog. We picked it up on a few days ago, and duly added it to the election panel. However, since then we’ve discovered there is only one category and, it would seem, just one blog entry: a constituency report from Derry. Hmmm… The UUP blog seemed to have a similarly slow start, but is now picking up a head of steam. Clearly time is precious, particularly when with the lack of clear headline issues means everyone is desperate to get out on doorsteps. But, you do wonder why they launch the blog in the first place, if they are not going to use it. There’s not necessarily a problem with the blog being written by an election worker, so long as s/he then goes on to narrate a longer story. The UUP have gone for a group approach, with candidates telling their own stories.
‘Slugger’s tip’: if a blog isn’t going to enhance and strengthen your communication strategy – don’t do it!
Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty