Wot, no Sinn Fein blog?

Not sure what is happening with the Sinn Fein election blog. We picked it up on a few days ago, and duly added it to the election panel. However, since then we’ve discovered there is only one category and, it would seem, just one blog entry: a constituency report from Derry. Hmmm… The UUP blog seemed to have a similarly slow start, but is now picking up a head of steam. Clearly time is precious, particularly when with the lack of clear headline issues means everyone is desperate to get out on doorsteps. But, you do wonder why they launch the blog in the first place, if they are not going to use it. There’s not necessarily a problem with the blog being written by an election worker, so long as s/he then goes on to narrate a longer story. The UUP have gone for a group approach, with candidates telling their own stories.

‘Slugger’s tip’: if a blog isn’t going to enhance and strengthen your communication strategy – don’t do it!


Discover more from Slugger O'Toole

Subscribe to get the latest posts sent to your email.

We are reader supported. Donate to keep Slugger lit!

For over 20 years, Slugger has been an independent place for debate and new ideas. We have published over 40,000 posts and over one and a half million comments on the site. Each month we have over 70,000 readers. All this we have accomplished with only volunteers we have never had any paid staff.

Slugger does not receive any funding, and we respect our readers, so we will never run intrusive ads or sponsored posts. Instead, we are reader-supported. Help us keep Slugger independent by becoming a friend of Slugger. While we run a tight ship and no one gets paid to write, we need money to help us cover our costs.

If you like what we do, we are asking you to consider giving a monthly donation of any amount, or you can give a one-off donation. Any amount is appreciated.