Sign of the Times ?

Breda Heffernan has an article in the Irish Independent, An Irish solution to an English problem, in which she announces that Raidio na Gaeltachta is to change direction in an attempt to attract young listeners.Chart and International shows will start from May, 9 PM to 1 AM, Monday to Friday, which will contain music with English lyrics. Previous to this Instrumental versions of hits by bands such as U2 were broadcast.
Is this a pragmatic and sustainable response to a problem or is it a further weakening in response to social and commercial pressure which will damage the language? In effect, an admission of defeat ?