Economics of blogging
It may become more effective at reaching young wealthy audiences than traditional paper media, but as primary activity blogging doesn’t pay. One of the leading lights of the form, Andrew Sullivan: “…we may have, I think, what one Internet writer recently called an air and gold problem. Air is much more vital to human beings than gold; but because there’s so much air out there and all of it is readily available, it’s free. Gold, on the other hand, is …