Remain must look to more trusted and well-regarded figures to get #EURef over the line
Shortly before polling day in last year’s Marriage Equality referendum one of the Irish national daily newspapers ran an opinion piece by a marketing/messaging expert evaluating the Yes and No campaigns to that point. Though he had several criticisms of those of us on Yes side and even suggested that the Yes campaign was putting the outcome in unnecessary doubt, the subtext to his article seemed to be: this would have been a whole lot better if he had been …