Hubris and Nemesis – The Fall of the Co-operative Bank…

In ancient Greek mythology, the sin of hubris – excessive self-praise and over-weaning pride – was punished by Nemesis, the goddess of indignation. It is a metaphor sometimes used to describe how the giants of the banking industry were destroyed by market forces in the great recession that began in 2008. Their inflated egos allowed banks to lose the run of themselves, investing in assets that were vastly over-valued and which the bankers often didn’t even understand.

It would be nice to report that it was different at The Co-operative Bank, the so-called ‘ethical bank’. Sadly, the story was just the same. It was managed by people who were not up to the job, overseen by a board that were sometimes kept in the dark and who were often too consumed by inflated ambitions to apply common sense.

Readers of national newspapers could be forgiven for believing the Bank’s problems were entirely the result of the strange behaviour of its chair, the Reverend Paul Flowers – Christened by the tabloid press as the crystal Methodist. His penchant for drugs and his liaisons with teenage male prostitutes certainly damaged the Bank’s brand, but it was not the cause of its crisis.

In fact, the cause of the near sinking of the Bank dates from when it took over the Britannia Building Society in 2009. This was before Flowers became chair of the Bank. And the board were not even informed of the merger discussions by management of the Bank and its owners, the Co-operative Group (the new name of the old Co-operative Wholesale Society). When the negotiations were complete the board were told this was a great arrangement, which would take the merged organisation to new heights, with much greater economies of scale. The management seem to have believed their own hype.

Regulators, however, had a different perspective. They regarded the Britannia as a weak institution, which was being rescued by The Co-operative Bank. Yet they did not share their view with the boards of either the Bank or the Group. Bizarrely, the chief executive of the failing institution was appointed chief executive of the merged body. And although the regulator had its reservations, it did not block the arrangement.

While the regulator was aware of the weakness of Britannia, The Co-operative Bank should also have been aware. In any major business transaction, the buyer undertakes what is called ‘due diligence’. This involves close scrutiny of the books and assets of the business to be acquired. Except in the case of The Co-operative Bank’s takeover of Britannia, there was only limited due diligence. Crucially the bits of Britannia that were later found to have been greatly over-valued and the cause of the Bank’s near collapse were the parts that were not subject to proper due diligence. This failure of process, some years later, led to the professional disgrace of one of the Bank’s senior executives, who had to pay substantial penalties.

If the Britannia merger was an example of hubris, it was outdone by the later attempt to take over more than 600 branches of Lloyds Bank – the so-called Project Verde deal. It was only when this unravelled that the scale of financial crisis at the Co-op Bank was revealed.

But the Bank’s financial crisis had more than one cause. The frantic attempt to build ‘scale’ was certainly a factor. It was also, though, related to a lack of strategic consistency. A massively expensive IT system was procured to implement one business model, only to become redundant when a different strategy was adopted in the chase for scale.

Meanwhile the branding of ‘the ethical bank’ brought its own problems. In truth, the slogan owed more to accident than design. An often badly run bank conducted research to determine why their customers remained loyal, despite often poor service. The research found it was the bank’s ethical principles that customers valued. Yet, until that point, it did not have established ethical principles – instead it had built up a customer base from being the only high street bank that did not have a direct relationship with apartheid-era South Africa.

Building on that foundation, ‘the ethical bank’ branding was born. Yet some of its practices sat uneasily with this. In particular, the bank later had to make substantial repayments over the mis-selling of Payment Protection Insurance.

Today The Co-operative Bank is no longer owned – either in whole or in part – by the Co-operative Group. It was rescued by international hedge funds, which continue to proclaim it as an ethical bank. Perhaps surprisingly, many customers continue with their loyalty.

Ultimately, what did for The Co-operative Bank was incompetence on a massive scale. Ethics – and the lack of it – comes into the story. But essentially this is a story of how bad managers destroyed a bank and how bad directors allowed them to do it.

Paul Gosling’s book ‘The Fall of the Ethical Bank’  is published by Co-op Press and available from Amazon and – hopefully – your local independent bookshop.

Paul Gosling is a writer, public speaker, broadcaster and researcher. He specialises in the economy, accountancy, government and the public sector, the co-operative sector and personal finances.