Failgate: the weblaunch/seminar…

If you were wondering what all the fuss was about on that weirdly expanding Twitter driven thread last night; Green Inkpen explains it all in one easy (ahem, uneasey if you’re Fianna Fail) lesson… They tried to do a Man City and transfer in the big boys from the States with ready cash rather than work it from bottom up and got flashmobbed by a bunch of irate Irish bloggers for their troubles…

There’s lessons here for other parties contemplating their own web strategies: be open and be bold; drive into controversy – don’t try to avoid it… And bloggers, just like the MSM, enjoy hunting in packs…

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty