Can anyone explain this to me

Apologies for another thread on the Tories, but the world appears to have gone mad and I’m the only one that has noticed. I was going to go through the highlights of Cameron’s very Unionist friendly speech, but a neater and quicker way is the word cloud created from it below the fold. If this is about values and reaching out, where is the evidence?

created at

What am I missing here? I genuinely don’t get it.