Blog tip #5: Keep it quick, light and consistent…

Keeping a blog is about being brief and to the point. When you write, keep in mind Italo Calvino’s unfinished six memos: ‘Lightness,” ”Quickness,” ”Exactitude,” ”Visibility,” ”Multiplicity” and the unwritten sixth, “Consistency”.

All of these qualities are key to a good blog, but the last is essential. As the British Labour MP blog champion Tom Watson has said, it is his blog archives that keep him honest.

Previously: It’s a social thing! Next: Never underestimate your audience

The first Irish Blogger Conference is at the Digital Hub in Dublin on Saturday 7th October, admission €15. Open to all: bloggers, and blog curious politicos and journalists a like. If you want to come along, register here.