Blog tip #5: Keep it quick, light and consistent…

Keeping a blog is about being brief and to the point. When you write, keep in mind Italo Calvino’s unfinished six memos: ‘Lightness,” ”Quickness,” ”Exactitude,” ”Visibility,” ”Multiplicity” and the unwritten sixth, “Consistency”.

All of these qualities are key to a good blog, but the last is essential. As the British Labour MP blog champion Tom Watson has said, it is his blog archives that keep him honest.

Previously: It’s a social thing! Next: Never underestimate your audience

The first Irish Blogger Conference is at the Digital Hub in Dublin on Saturday 7th October, admission €15. Open to all: bloggers, and blog curious politicos and journalists a like. If you want to come along, register here.

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty