The Belfast Telegraph has disclosed the page impression rate for their website. Over the last year it averaged at 5.5 million per month. Whilst that’s a good five million ahead of Slugger, our own monthly average is 1/2 million (it peaked at 710,000 in May). So, all told, we’re not doing bad for a humble weblog. Now where did I put that advertiser’s rate card?
Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty