End of Happy Hour?

The British Beer and Pub Association has decided that happy hours are to be banned in the nearly 30,000 drinking establishments run by its members in an effort to curb binge drinking.

The NI Drinks Industry Group introduced its code of practise last month although happy hours weren’t specifically targetted while Irish Justice Minister Michael McDowell banned happy hours back in 2003.

Should the UK follow the Irish Republic and ban drinks promotions or is a voluntary code sufficient?