If you want to understand the value add of blogging, check out the latest coup from worldbankpresident.org. The current incumbent, James Wolfenden reads the month old blog, and is using it as an active tool. He even took a printout of the site into his latest meeting with US Treasury Secretary John Snow, who as Bush’s point man will be key in the decision of who’s appointed the bank’s next head man, or woman – of whom, according to the site, there are at least four in the race.
Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty