Join the Tories online…

The British Conservative Party has just speculated £250,000 on a new database that they hope will net them new members via the web. It’s particularly noteworthy for them as until now (not unlike the UUP) party membership has been regulated through local associations, rather than through a central office.

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty