Newspaper sales: could the Irish News overtake the Belfast Telegraph in 2012/3?
To add some longer term data to yesterday’s Tele takes a hiding post by O’Neill, the graph below outlines the performance (using the six monthly Audit Bureau of Circulation figures) of the Belfast Telegraph, Irish News and News Letter. I’ve added in the the Irish Times sales for comparison. The overall trend is one of decline. However, it is significantly more pronounced for the Belfast Telegraph. In fact if simple linear trend lines are added to the graph, sales of …