Newspaper sales: could the Irish News overtake the Belfast Telegraph in 2012/3?

To add some longer term data to yesterday’s Tele takes a hiding post by O’Neill, the graph below outlines the performance (using the six monthly Audit Bureau of Circulation figures) of the Belfast Telegraph, Irish News and News Letter. I’ve added in the the Irish Times sales for comparison.

NI newspaper sales 2004-2010 - Belfast Telegraph, News Letter, Irish News (and Irish Times for comparison)

The overall trend is one of decline. However, it is significantly more pronounced for the Belfast Telegraph.

In fact if simple linear trend lines are added to the graph, sales of the Irish News and Belfast Telegraph will collide towards the end of 2012/beginning of 2013.

Statistically, a more sophisticated trend analysis would be required before drawing any formal conclusions. (Applying a polynomial trend line keeps clear water between the two publications for much longer.)

Alan Meban. Normally to be found blogging over at Alan in Belfast where you’ll find an irregular set of postings, weaving an intricate pattern around a diverse set of subjects. Comment on cinema, books, technology and the occasional rant about life. On Slugger, the posts will mainly be about political events and processes. Tweets as @alaninbelfast.