When the flashmobs turn into #cashmobs…

If you don’t already read Rory Sutherland you really should start now. His wiki column in the Spectator is expensive, if you are not that interested in the intricacies of the current centre right government, but you can read his blog at Brand Republic for free. In particular, this bit on the still latent potential of the Internet struck me as interesting: …the real promise of collective action will only be realised when there’s money involved as well as time. When flashmobs become …

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