Why mixed messaging cannot work for Doug Beattie or indeed the UUP
‘In strategy it is important to see distant things as if they were close and to take a distanced view of close things.’ – Miyamoto Musashi Following the General Election of 2010, the UUP produced an internal report addressing the electoral performance of the party which had campaigned with the Conservative party in what was known, rather clumsily, as the UCU-NF initiative. Probably not enough time was given to the process. Based on an earlier European election in which UUP …