ITV has gone to pot…
Imagine a producer at Al Jazeera, the Qatari TV channel, pitching a program idea to his managers which goes something like this. We select a group of overweight elderly Doha Residents, people with a certain celebrity in our beloved Kingdom – we want the audience to like them but they need to be men of the people – and we take them off to Britain where we take them on a road trip around; public houses, distilleries, micro-breweries and vineyards …
