Interview with Noel Doran as Irish News widens circulation gap with Belfast Telegraph

Every six months, the Audited Bureau of Circulations publishes figures for newspaper sales. The July-December 2012 were released at lunchtime. A newspaper might sum up the results in simple terms: it’s a good day for the Irish News, an okay day for the News Letter and bad day for the Belfast Telegraph. Other surveys will suggest figures for the number of readers (ie, heads not copies) each newspaper has on a daily or weekly basis, with an in-built margin of …

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Irish News now sells more full price copies than Belfast Telegraph

local paper mastheads Belfast Telegraph Irish News News Letter

The latest set of audited circulation figures for Irish newspapers were published yesterday by the Audit Bureau of Circulations. While the ABCs show some minor growth in portions of the local industry, they still highlight an overall year on year decline. The most startling finding is that the Irish News has overtaken the Belfast Telegraph in terms of the number of copies sold each day at the full ‘basic cover price’. However, the Belfast Telegraph’s circulation has not plummeted as …

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Belfast Telegraph says “nothing is going to change”

2006 Belfast Telegraph masthead saying Today's News Today

The online Belfast Telegraph today featured an open letter from the paper’s editor Mike Gilson in which he cryptically defends the Belfast Telegraph’s reach and cryptically explains the decision to switch to being a morning paper only. See if you can spot the sentence where he clearly explains the change? Facts that show the Belfast Telegraph is greatest media force in Northern Ireland Throughout its 142-year history the Belfast Telegraph has been the most comprehensive and trustworthy news service for …

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Dead tree circulation continues to decline – Belfast Telegraph dropping at nearly twice rate of News Letter & Irish News

Table showing circulation decline for Belfast Telegraph, Irish News, News Letter and Irish Times - up to date with second half 2011 figures

Looking at the latest set of newspaper circulation figures from the Audit Bureau of Circulation (ABC) – July to December 2011 – it is once again a story of decline. You’re unlikely to read anything about this in today’s papers! For the last few years, the Belfast Telegraph has performed better in the first half of each year. However, its overall trend is still down. With an average audited circulation of 53,771 copies in the second half of 2011, the …

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Newspaper sales: could the Irish News overtake the Belfast Telegraph in 2012/3?

NI newspaper sales 2004-2010 - Belfast Telegraph, Newsletter, Irish News (and Irish Times for comparison)

To add some longer term data to yesterday’s Tele takes a hiding post by O’Neill, the graph below outlines the performance (using the six monthly Audit Bureau of Circulation figures) of the Belfast Telegraph, Irish News and News Letter. I’ve added in the the Irish Times sales for comparison. The overall trend is one of decline. However, it is significantly more pronounced for the Belfast Telegraph. In fact if simple linear trend lines are added to the graph, sales of …

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