Dead tree circulation continues to decline – Belfast Telegraph dropping at nearly twice rate of News Letter & Irish News

Table showing circulation decline for Belfast Telegraph, Irish News, News Letter and Irish Times - up to date with second half 2011 figures

Looking at the latest set of newspaper circulation figures from the Audit Bureau of Circulation (ABC) – July to December 2011 – it is once again a story of decline. You’re unlikely to read anything about this in today’s papers! For the last few years, the Belfast Telegraph has performed better in the first half of each year. However, its overall trend is still down. With an average audited circulation of 53,771 copies in the second half of 2011, the …

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Newspaper sales: could the Irish News overtake the Belfast Telegraph in 2012/3?

NI newspaper sales 2004-2010 - Belfast Telegraph, Newsletter, Irish News (and Irish Times for comparison)

To add some longer term data to yesterday’s Tele takes a hiding post by O’Neill, the graph below outlines the performance (using the six monthly Audit Bureau of Circulation figures) of the Belfast Telegraph, Irish News and News Letter. I’ve added in the the Irish Times sales for comparison. The overall trend is one of decline. However, it is significantly more pronounced for the Belfast Telegraph. In fact if simple linear trend lines are added to the graph, sales of …

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