Ulster University’s Institute for Research in Social Sciences and Slugger O’Toole brought together back room staff from five
- John Moore (UUP)
- Lee Reynolds (DUP)
- Emmet McDonough-Brown (Alliance)
- Martin McAuley (SDLP)
- chaired by David McCann
The conversation and questions covered being off message and the difficulty of holding your intended narrative (sometimes “like chasing a balloon down the street”); hustings and leaders’ debates; the eventual obsession with the ramifications of a hung parliament; pacts; polling; A/B testing of new canvassing techniques; the value of social media for enthusing your core and getting key messages out quickly; and the electoral performance of Máirtín Ó Muilleoir (who was described as “the eternal Lord Mayor” and a “God of networking” as well as some less positive reviews of his political potential in Belfast South.
Alan Meban. Tweets as @alaninbelfast. Blogs about cinema and theatre over at Alan in Belfast. A freelancer who writes about, reports from, live-tweets and live-streams civic, academic and political events and conferences. He delivers social media training/coaching; produces podcasts and radio programmes; is a FactCheckNI director; a member of Ofcom’s Advisory Committee for Northern Ireland; and a member of the Corrymeela Community.
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