Is humour the best way to communicate a political message?

Two videos went viral this week from two national leaders in Barack Obama and Benjamin Netanyahu

First Obama took to Buzzfeed to promote the deadline for people to sign up to his healthcare plan

Then we have Likud’s recent funny election ads with Netanyahu as a baby sitter

What do you make of them? Would a funny ad sway your vote?

David McCann holds a PhD in North-South relations from University of Ulster. You can follow him on twitter @dmcbfs