So, one of my favourite Tories Tim Montgomerie, spoke last night on his change of heart on Gay Marriage with Dominic Lawson… It’s interesting from a number of angles, not least that his motivation was to make social conservatism popular again, and to open what he sees as a key conservative institution (marriage) to people who might otherwise become alienated from other conservative institutions.
So, for those genuinely interested, I’m just putting it here. [Please do try to resist the urge to comment without first listening?]
As an addendum to that, here’s the Stanford Social Innovation Review which somewhat underwrites Montgomerie’s liberal conservative approach to the matter:
…we found that emphasizing only part of what was at stake—rights and benefits—wasn’t enough to reach the middle and gain majority support. What did resonate with many Americans were values-based arguments: love, commitment, and family. These are, after all, universal concepts that are simple, emotional, positive, and easily understood. We cracked the code on message, and then focused our work on message delivery.
Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty