UTV to launch Irish channel with significant chunks of ITV content…

So UTV are to launch a new Dublin based channel in 2015 [so, at least one player will have achieved a united Ireland by 2016- Ed]. In effect this is a major corporate challenge to TV3 who currently have the key to three of ITV’s major flagship franchises: Coronation Street, Emmerdale and Jeremy Kyle. They have separate

  • Charles_Gould

    This was coming.

    NI-UTV can now cater to NI advert market (with its £) and the Southern-UTV can cater to the southern market (with its euro denominated currency). Same ITV shows; different news.

  • Charles_Gould

    This will make UTV a much bigger part of the ITV network.

    UTV have shown some very good management lately; much better run than Scottish counterpart.

    Moreover, the news offering in NI with the UTV Live Tonight, and the business arts and political coverage, between 10-30pm and 11pm is very good. Expect similar in Dublin.

    It’s a “United Ireland” in a certain sense, but one that caters to the two parts of the island separately.

    It also shows how TV is evolving: the rights to the UTV-Player shows of X Factor and other live events are going to bring in money. Expect the ROI to be able to vote in X Factor etc.

  • Charles_Gould

    WIth exclusive rights to ITV content, and catch-up online, the ITV network is essentially adding the South to its audience, via the UTV franchise, with the main exception that news will not come from London. However, I would expect that ITN (the London based ITV news service) would supply foreign news reports for the news service.

  • foyle observer

    Good news and well done to UTV.

  • Zig70

    I had noticed utv’s ads were targetting Ireland as a whole for the past year. Tv3 have some good homespun programs hopefully we will see more of them. Why would you want to watch emmerdale anyway let alone jkyle?

  • jagmaster

    Nothing like cheap soaps and rigged talent shows to keep the masses in a stupor. Switch off the TV and discover the real truth.

  • Mick Fealty

    What, on Slugger? 😉

  • weidm7

    I wouldn’t call it a united Ireland, it’s a partitioned Ireland, even the headline here says ‘to launch Irish channel’, as if Ulster isn’t in Ireland, the Indo article is full of partitioned vocabulary and from what I can gather content will be different on both sides of the border. A true all-Ireland channel (with the exception of TG4, which despite the great work it does, only has a limited potential audience) would be great news, but this isn’t it.

  • Charles_Gould

    I think in the south it will be branded “UTV Ireland”.

  • mollymooly