What on earth were they thinking…

Yes Minister on how to rig Opinion Polls… Now take a look at this? I am not sure what on earth the City Council was thinking, but this is exactly the kind of skewing of public opinion mentioned in the episode. Okay, it’s an online poll rather than a carefully designed and controlled survey of local opinion. But best practice dictates the Council should be trying to find out exactly what the populus actually think, rather than leading them towards what the council clearly already thinks. Allowing yourselves to be seen to be that close to a single private vested interest is a very bad idea. More later…

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty

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