The trouble at Alitalia underlines just how powerful a departure Ryanair’s imitation of Southwest Airlines was for the European air industry. Yet, even as they take evasive action in the fuel crisis, they are surely taking risks with their ‘it’ll cost ya’ frills, espeically around their increasingly complex baggage allowance rates. My last two return flights with Ryanair (from Glasgow and Belfast) ended up costing us an extra twenty quid each time. You have to wonder just how sustainable this new ‘hidden cost’ model is.
Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty