“the image..”

As noted here previously, Northern Ireland’s First and Deputy First Ministers are off to the US this weekend. But before they get to shake the hand of President Bush, for all his help in The Process™, they have an image to project to Times Square, as this BBC report notes.

[Leslie Morrison of Invest NI] says that while there’s still some “residual nervousness” about investing in Northern Ireland, the image of executive ministers working well together and interacting in a positive way helps to convince prospective investors that the process is here to stay and that it’s “for real”.

And here’s how that message will be driven home: when Ian Paisley and Martin McGuinness visit the Nasdaq stock market next Wednesday morning, they’ll be invited to open the market by signing an electronic screen and pushing a button.