On the hunt for a few extra votes and preferences

Both the DUP and UUP have taken out adverts in today’s edition of Andersonstown News (AFAIK the first time this has happened). The Diane Dodds ad is targeted at social conservatives, focusing on the recent LGB regulations that the Churches opposed and pro-life issues. (Full-size ad here). Louie West’s ad takes a broad approach stressing his community work and commitment to a restored Executive. (Full size ad here). These ads raise the question, how can parties start appealing beyond their natural constituencies, especially to the most difficult audiences?