Never a company to miss out on a marketing opportunity, Ryanair has announced that it will give away 1,000,000 “free” flights “when” Ireland beat England in the 6 Nations rugby clash in Croke Park this Saturday. The offer is limited to one way flights and excludes taxes and charges.
Announcing the pre match incentive, Ryanair’s Peter Sherrard said:
“This is the first time that the English have been invited to Croke Park and we’ve no doubt that it will be an occasion to savour. To help the Irish team on to their 4th consecutive victory against England, we will give away 1,000,000 free flights when they win. That way, the Irish fans can fly to England to boast about the win, while the English fans can avoid the television replays with free escape flights!
The 1,000,000 victory seats will be made available from Monday morning, when we hope the whole of Ireland will have something to gloat about”.
It’s not the first time Ryanair have offered special deals if England get beaten in sporting event. Last year, company CEO Michael O’Leary offered to give away 100,000 free flights to Germans if their team managed to score against England in the World Cup.
“The Germans need all the help they can get,” he said at the time. The teams never played against each other. O’Leary also considered offering free flights for any goal scored against England.