Prettier in Pink

I really couldnt resist this. Playstation are hoping to capture the ‘girly’ market and have produced a limited edition Pink Playstation. I would have provided a photo, but have used all my Flickr memory for the month. 🙁

I know I fall victim to this myself all the time. For instance, they sell Pink Domestos bleach now, and while it smells exactly the same as the other stuff, I much prefer the pink bottle. Images and colour must be very powerful in the world of marketing indeed. Cleverly Sony have said that this is funky, fresh and fashionable and have avoided telling us that it’s geared to girls. Mind you, cant see my son lining up for one. Reminds me of the woman in Ballymena whose son kept borrowing her Harley Davidson, so she bought a pink one and he never rode it again.

  • nmc

    I read recently, in the Gurdian I think, that pink items such as the pink razr phone are now one of the fastest growing area in sales/marketing. I think it was last christmas that the phone in question outsold it’s “normally” coloured counterpart by over 100%.

  • chauncy

    Were we to swap orange for pink..what possibilities might it offer?

  • Miss Fitz

    Yes but Chauncy the weightier issues would then rear their heads. You would need to counterbalance Orange playstations with Green ones.

    On the other hand, the reason pink ones do so well may have a little to do with the marginalisation and exclusion of women in a male dominated world, for so long.

  • chauncy

    Miss Fitz, I take your point about marginalisation, I’m not sure though that pink goods are the way from the periphery to the centre.
    I’m guessing that the pink phones are popular with teenagers and young women, whose tastes change quickly and who are happy to spend money on keeping up with fashion. I’m not too sure about their likely popularity with other women..Companies don’t care who they sell to, as long as they sell..Whether it’s chasing the pink pound/dollar or flogging the pink playstation..
    It’d be nice to see how many female top execs Sony has..

    As regards orange/green playstations – you have me there!

  • Rory

    We need always remember that the spectrum of colour belongs to all to interpret as they will and that while, for example, red may be seen as that which angers the bull during the corrida it was also the colour that gladdened the heart of the downtrodden in the land of the corrida. The white of imperial Russia did not signify peace but rather death wherever it fluttered until at Tsaritsin the Red Cossacks thundered across the frozen river at Stalin’s command (and in defiance of the vacillating Red Army Commander, Trotsky’s fearful order to “sit”) it fell and was smothered in the whiteness of the snow.

    Now if that has got some of you mad then good. Red nor white nor green nor orange nor pink belongs exclusively to any – not to me no more than you – not to my cause any more than yours. Not for Christendom or Islam, for communism, monarchism, fascism, republicanism, unionism, anarchism nor feminism nor sexual choice. All colours belong to all and we let them go only by embracing them too tightly as our own. Treat them as you would a lover, with great ferocious tenderness, with the gentility of giants and the fragility of infants and, as a consequence, they so grow lovingly more free from your hold, so more beautiful will they be in your vision and they will become truly yours to use and share. And so with poetry and music.

  • Daisy

    How depressing that the only thing a company can come up with to appeal to women is to make something in pink. Because all women love pink, doncha know.

    Jeez.

  • Miss Fitz

    Rory
    I have to say I read that last night, and it has really stayed with me. It’s very lovely and very poetic, and I really enjoyed it.

    Must be one of your best!

  • Garibaldy

    Miss Fitz,

    I too was touched by the reminder that Stalin was great and Trotsky an incompentent fool who fell on an icepick.

  • Miss Fitz

    Treat them as you would a lover, with great ferocious tenderness, with the gentility of giants and the fragility of infants and, as a consequence, they so grow lovingly more free from your hold, so more beautiful will they be in your vision and they will become truly yours to use and share. And so with poetry and music.

    OK Garibaldy, touché. But I liked that bit above