Voters don’t care what you think or say?

Here’s a snippet to conjure with. It comes through the ESRC’s Society Today website. Dr James Tilley describes a test conducted during the last European election in which respondents were tested for their responses to certain objective data: “Contrary to what one might expect, we found that only a minority of respondents changed their views on parties’ policies on European integration,” Dr Tilley explains. “And those most likely to change tended to be the least sophisticated.” Hmmm… Before we get carried away, those were the elections with the 46% turnout in NI… And 16.7% in Slovakia! I would guess there were just not many people listening…

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty

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