Although broadcast methods are still the biggest focus for any political party, they are steadily losing ground to online audiences along with their advertising revenues….
Glossy presentation works on TV because it is a one way medium. It general fails badly on the net where send and receive is the most effective. Even top-most bloggers in the US and the UK eschew the glossy look, even when they can afford it. In the blogosphere, even mistakes can be a virtue if the response fast, quick and intelligent.
This is rough and ready theatre-in-the-round, not high art opera.
Previously: Spin doesn’t work! Next: Make sure you have something to say…
The first Irish Blogger Conference is at the Digital Hub in Dublin on Saturday 7th October, admission €15. Open to all: bloggers, and blog curious politicos and journalists a like. If you want to come along, register here.
Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty
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