Will YouGov’s election model be vindicated when the results are in?

Opinion polling firm YouGov have raised eyebrows in the run up to Thursday’s poll with the results of their forecast model, which at the time of writing is forecasting that the Conservatives will only win 307 seats. This would deprive them of their parliamentary majority, and leaves open the possibility that Jeremy Corbyn could become Prime Minister if Labour could secure support from the smaller parties in the Commons. The YouGov model is out of line with other election forecasts, …

Read more…

YouGov’s Peter Kellner: The DUP unlikely to hold the balance of power but could be influential

The President of one of the UK’s most reputable polling companies YouGov, Peter Kellner, was in Belfast at an event hosted by Chambre Public Affairs and Lucid Talk. I began by asking him what we should be looking out for at this point in the parliamentary year? Kellner highlighted a few things to watch out for. Can either Labour or the Conservatives break the dead lock that they are currently facing in the polls? Over the last few months both …

Read more…

Cameron’s battle with the European beast makes EU less unpopular?

Much has been made of the veto bounce for David Cameron. You find it most dramatically in the ICM poll which filters rigourously for likelihood to vote (and already had the Tories in the lead). In fact the detail in some of the polls suggest that the Tory bounce has been in part a result of squeezing UKIP’s recent surge. And if you look at the patterns over the last few months on YouGov’s polling report, this bounce only just …

Read more…