Year Zero for the Belfast Cycling Revolution

Coca-Cola Zero has been announced as the headline sponsor for Belfast Bike Hire, due to begin operation this April. Other cities have debated the merits of letting major public health interventions be sponsored by fizzy drinks, but there is a bigger picture for Belfast – sustaining the rise of cycling as an everyday activity. With bicycles now powering 4% of all commuting journeys in Belfast and radical strategies being developed on the back of broad political will, we appear to have the right …

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