Expect an influx of social energisers and culturally curious tourists in 2013 … as well as the G8 leaders

Slugger readers in Great Britain who fall into the marketing segments of “social energisers” and “culturally curious” should expect to see adverts tempting them across the shuck Irish Sea in 2013 to “explore the landscapes, history and culture we have on offer”. social energisers = 18-34, no kids; heavy social networkers; often living in London, Glasgow and Manchester; wanting urban holidays with friends; looking for daytime activities. culturally curious = 45+, living with partner/married; use social media but not heavy … Read more

For what is Northern Ireland going to be known in 2013?

Our Time Our Place logo

As NI2012 Our Place Our Time comes to a halt, does Northern Ireland Tourist Board have a fight on its hands to maintain this year’s impetus? Competition comes from Tourism Ireland’s The Gathering (which Tourism Minister Arlene Foster made no mention of in her party conference speech at the weekend) not to mention VisitScotland’s three month Winter Festivals promotion. On top of a series of high profile events, The Gathering’s website has a call to action, encouraging Irish families and … Read more

#Creationism to be included in the [#GiantsCauseway] exhibition, as a grant condition.

The British Humanist Association is reporting that an FOI request by Andew Muir of the Alliance Party suggests that the origin of the creationist content in the National Trusts’ Giant’s Causeway exhibit can be traced back to the Department of Enterprise, Trade and Investment: … an email uncovered by the Alliance Party, from a civil servant within DETI and dated 9 November 2009, states that ‘I’ve amended draft to take on board NITB [Northern Ireland Tourist Board] comment re National Trust unwillingness … Read more