Expect an influx of social energisers and culturally curious tourists in 2013 … as well as the G8 leaders
Slugger readers in Great Britain who fall into the marketing segments of “social energisers” and “culturally curious” should expect to see adverts tempting them across the shuck Irish Sea in 2013 to “explore the landscapes, history and culture we have on offer”. social energisers = 18-34, no kids; heavy social networkers; often living in London, Glasgow and Manchester; wanting urban holidays with friends; looking for daytime activities. culturally curious = 45+, living with partner/married; use social media but not heavy …
