Mori – Slugger O'Toole

No one ever owns the minds of even their most loyal voters

Mick Fealty on February 3, 2014, 11:27 am

| Readers 54

Marketoonist Tom Fishburne adds the following commentary to his own work: It’s common for marketers to exaggerate the importance of their brands in consumers’ lives. Brand positioning statements are often written as if consumers constantly think and obsess about the brand. Social media from brands can make it sound like every consumer is a cult follower. In reality, even “brand loyalists” have complex lives completely separate from our brands. Brands can play important roles, but we should be careful not …

Spotlight Poll: A ‘crisis’ of widespread political mislabelling?

Mick Fealty on February 6, 2013, 5:06 pm

| Readers 134

It says something about how little parties in Northern Ireland spend talking to their voters that last night’s findings (full data here) seem to have knocked all of the parties back on their heels last night. It was a bit like an old fashioned Dimbleby election night show only one where every single party had to spin some form of bad news as good. There were two facts that demonstrate that what we’ve been witnessing since early December is non …