No one ever owns the minds of even their most loyal voters

Marketoonist Tom Fishburne adds the following commentary to his own work: It’s common for marketers to exaggerate the importance of their brands in consumers’ lives. Brand positioning statements are often written as if consumers constantly think and obsess about the brand. Social media from brands can make it sound like every consumer is a cult follower. In reality, even “brand loyalists” have complex lives completely separate from our brands. Brands can play important roles, but we should be careful not …

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Nationalism’s ‘crise de foie’: most Catholics prefer the United Kingdom…

No surprise to most long term readers but it seems that those looking towards sectarian divide to re-unite the island of Ireland might be looking in the wrong direction: The (Life and Times) survey, which was conducted between October and December last year, found just 33% of Catholics wanted Irish unity on the long term. More than half of Catholics said they would prefer to stay in the UK, a view shared by 90% of Protestants. I can’t access the …

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Distrust of MLAs and rejection of the parties dominate annual survey

A browse in the NI Life and Times Survey for 2008-09 published recently reveals the usual benign political attitudes without being able to explain how these fail to have a decisive impact  on voting patterns or the attitudes of elected representatives. Cynics say this shows the persistent unviability of political polling even now.  But this time, the main results may make even them sit up and take notice. A whopping 85% trust politicians not very much or not at all. 63% …

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