The NI Department of Justice #EndingTheHarm campaign viewed over a million times on Snapchat in August 2019

Transparency data released this week by ephemeral messaging app Snapchat has shown that the NI Department of Justice #EndingTheHarm campaign made over a million impressions over an 18 day period last month. The campaign, part of the Tackling Paramilitarism programme, made 1,138,048 impressions over the course of the campaign. Of the 15 organizations who had political campaigns on the social network in the UK over the course of 2019 so far, it ranked 8th in terms of impressions behind Police …

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