Talking to a brick wall: how to make politicians listen?

It took me a long time to warm to advertising agencies. The first time I worked with one I was working in sales management on Fairy Washing Up Liquid. I was due to attend a meeting at which I was to be told what consumers really thought of the brand. I remember my reluctance to attend. Surely, I reasoned, we already knew the answer to this question as millions of consumers picked up the dark green bottles off the shelf …

Read more…