General Election 2015 – the bookmaker’s perspective
This week I attended the talk given by Peter Kellner, President of YouGov. It was fascinating to hear one of the leading lights of the political polling community explain his thoughts and opinions on the coming election, where issues such as the rise of the SNP and UKIP has made this a uniquely difficult election to call. Previously, I had taken the approach of using council election results to gauge the strength of opinion in each constituency. This time I …