After all post mortems it was just one poll that woke up the No camp

I think Mark Hennessy is very close to something nasty in the woodshed here

The analysis of the campaign started even before the ink dried on the final declaration: what changed? Was it the dire warnings from the No side? Or something else? Rupert Murdoch’s name emerged quickly, not least because of the impact of polls for two of his titles that showed, first, that the gap had fallen to three points, and then that No had gone ahead by one.

The polls electrified the poorly performing, disunited No camp, propelling former Labour prime minister Gordon Brown to the centre stage. The poll destroyed the Yes campaign’s carefully crafted image as the insurgent: “A week later, it would have been fine, because No would not have had time to fight back,” said one campaigner.

  • Michael Henry

    Here we go again-

    ” Rupert Murdoch’s name emerged quickly “-

    Not one person voted YES or NO because of anything Rupert Murdoch or any of the media wrote or said- less than half voted Yes because they love Scotland and more than half voted NO because they love the Pound-

    Nobody follows Rupert Murdoch but Rupert Murdoch follows trends- If Labour are leading the polls Murdoch is Labour- if the Tory’s are leading the polls then Murdoch is a Tory-the only principle he has is to make more money- everything else is as false as the front page of the SUN-

  • chrisjones2

    They key was in the polls. Around 10 days out the polls showed 20% felt they would be financially better off in an independent Scotland and 80% felt they would be worse off. Yes 80% – worse off.

    That was it for me……people don’t vote to make themselves worse off. Head won out over heart and tartan wrapped fudge

  • Gopher

    At the end of the day 2 million people had to get out of bed and vote in an election they did not want. That is the headline story, that is the fundamental that the media have missed.