After all post mortems it was just one poll that woke up the No camp

I think Mark Hennessy is very close to something nasty in the woodshed here

The analysis of the campaign started even before the ink dried on the final declaration: what changed? Was it the dire warnings from the No side? Or something else? Rupert Murdoch’s name emerged quickly, not least because of the impact of polls for two of his titles that showed, first, that the gap had fallen to three points, and then that No had gone ahead by one.

The polls electrified the poorly performing, disunited No camp, propelling former Labour prime minister Gordon Brown to the centre stage. The poll destroyed the Yes campaign’s carefully crafted image as the insurgent: “A week later, it would have been fine, because No would not have had time to fight back,” said one campaigner.


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