What a great way to demonstrate what’s happening in this new digital world. It’s a Wired talk by Gotye (he’s Belgian Australian, so its not pronounced the way you’d think). It’s peppered with great music inspired by his own internet hit Somebody That I Used to Know:
What got to him first of all was the way it inspired so many (over 350) covers and parodies:
And this guy was an internet star in his own right, before doing his own funky cover:
And this Dutch choir is enough to make your hair stand on end:
And for those too impatient to sit through the whole of Gotye’s talk, here’s his internet Labour of Love…
Take away for me is that you cannot plan this kind of thing. When people decide they want to play with you or your material, it is often best to let them play and see what were it takes you all…
Stadium shows – where the audience just adulates – are soooo 1985…
Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty
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