Looking at the latest set of newspaper circulation figures from the Audit Bureau of Circulation (ABC) – July to December 2011 – it is once again a story of decline. You’re unlikely to read anything about this in today’s papers! For the last few years, the Belfast Telegraph has performed better in the first half of each year. However, its overall trend is still down. With an average audited circulation of 53,771 copies in the second half of 2011, the … Continue reading Dead tree circulation continues to decline – Belfast Telegraph dropping at nearly twice rate of News Letter & Irish News